Topic: \; The Secret Ingredient to Small Business Growth - A Unique Value Proposition
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\nDiscussion Leaders: \; Steve Rankel
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In 2004\, Steve Rankel published &ldquo\;The Value Proposition Toolkit: Finding the Elusive Killer Value Proposition.&rdquo\; It offered a roadmap to identifying the unique value your product offers the market\, how to measure that against what your customers value\, and what to do if there is a mismatch.
\n\nSince then\, Steve and his colleagues have interviewed and worked with over one thousand B2B buyers to understand what THEY valued most\, why they bought slow or fast\, and what didn&rsquo\;t matter to them at all.
\n\nWhile the fundamentals of crafting and communicating an effective value proposition may be fairly universal\, some important things have changed recently. Come\, join us as we uncover:
\n\n1. The surprising truths around what buyers value today
\n\n2. Where the best value propositions come from
\n\n3. The difference between positioning and a value proposition
\n\n4. The #1 mistake marketers make when creating their value proposition
\n\n5. How to validate what customers and buyers value in your market
\n\n6. The ring of enlightenment- the key stages in a buyer&rsquo\;s journey to purchase\, and how a mismatched value proposition and marketing can slow or outright stop a sale
\n\n7. How to use these insights to create content and messaging that matters
\n\n&hellip\;and more.
\n\nSteve Rankel is a veteran strategist\, product marketer and John Deere tractor nut. He has founded and helped run several B2B marketing and research firms\, yet still can&rsquo\;t swim a sub-30-second lap. He lives in Boston with his family\, up to nine woodchucks\, and a bunch of unused woodworking tools.
\n\nThe Chamber EDGE is a self-directed group with a mission to focus on networking\, education and relationship building. The group is comprised of Chamber members who are experts in their field and exhibit a willingness to educate\, discuss\, grow and engage with their peers. The Chamber Open EDGE meets on the second \;Tuesday of the month at the 110 Grill in Chelmsford from 8:30am-10:00am (unless otherwise noted on the Chamber event calendar).
\n\nThis is an interactive session. Please come prepared with any questions that you have and a willingness to share tools and methods have worked for you and your business.
\n\nThe Greater Lowell Chamber&rsquo\;s mission is to provide opportunities for our members through education\, marketing\, networking and advocacy. \;This event features opportunities through \;education.
\n LOCATION:110 Grill 116 Chelmsford Street Chelmsford\, MA 01824 UID:e.554.4275 SEQUENCE:3 DTSTAMP:20260411T122347Z URL:http://lowell-ma.chambermaster.com/events/details/chamber-open-edge-4275 END:VEVENT END:VCALENDAR